{"id":1752,"date":"2015-10-30T14:39:02","date_gmt":"2015-10-30T13:39:02","guid":{"rendered":"https:\/\/www.dnagensee.com\/cosmetic-victories\/"},"modified":"2022-03-23T08:23:48","modified_gmt":"2022-03-23T07:23:48","slug":"cosmetic-victories","status":"publish","type":"post","link":"https:\/\/www.dnagensee.com\/en\/cosmetic-victories\/","title":{"rendered":"Cosmetic Victories"},"content":{"rendered":"<p>A prestigious jury has just awarded DNA Gensee 1st Prize in the \u00ab\u00a0Cosmetic Victories\u00a0\u00bb, international competition for innovations that can be used in the perfumery and cosmetic industry.<\/p>\n<p>This competition, supported by the COSMETIC VALLEY-ESSEC Endowment Fund, took place during the \u00ab\u00a0Cosmetic 360\u00a0\u00bb exhibition on 15th and 16th October 2015 in Paris.<\/p>\n<p>This laboratory offers for safety purposes some genetic analysis starting from the DNA of the plants (their gene pool) to identify the plant species, to check the authenticity and traceability.<\/p>\n<p>Because each plant has a unique genetic signature, DNA analyses and researches offered by DNA Gensee provide valuable information to the manufacturers of ingredients and finished products in order to\u00a0:<\/p>\n<ul>\n<li>\u00a0 secure and optimise plant raw material supplies,<\/li>\n<li>\u00a0 detect adulterations and frauds,<\/li>\n<li>\u00a0 provide evidence of quality, purity and naturalness to final consumers,<\/li>\n<li>\u00a0 provide guarantees to legal authorities,<\/li>\n<li>\u00a0 provide marketing teams with rationale and reinforce the image,<\/li>\n<li>\u00a0 and a lot more\u2026<\/li>\n<\/ul>\n<p>DNA Gensee has a rare know-how regarding manufactured products, ingredients and final products where the DNA of the plant has been degraded or is present in trace amounts. A single analysis allows us to identify all the plants present in a given product.<br \/>\nThis technique represents a significant progress in the world of analysis and will contribute value to the cosmetic and perfumery industries and to secure the beauty and care products we all use.<\/p>\n<p><b><i>This trophy has been designed by Julien Bernard, member of MMB team. MMB is the French leader of up-market models and prototypes. With sobriety and elegance, it highlights the fact that innovation requires a blade of daring.\u00a0 A bulb, the inescapable symbol of the emergence of an idea, is reinventing itself.<\/i><\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A prestigious jury has just awarded DNA Gensee 1st Prize in the \u00ab\u00a0Cosmetic Victories\u00a0\u00bb&#8230;<\/p>\n","protected":false},"author":2,"featured_media":1753,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56],"tags":[],"class_list":["post-1752","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-56","description-off"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.dnagensee.com\/en\/wp-json\/wp\/v2\/posts\/1752","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dnagensee.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dnagensee.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dnagensee.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dnagensee.com\/en\/wp-json\/wp\/v2\/comments?post=1752"}],"version-history":[{"count":5,"href":"https:\/\/www.dnagensee.com\/en\/wp-json\/wp\/v2\/posts\/1752\/revisions"}],"predecessor-version":[{"id":9056,"href":"https:\/\/www.dnagensee.com\/en\/wp-json\/wp\/v2\/posts\/1752\/revisions\/9056"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dnagensee.com\/en\/wp-json\/wp\/v2\/media\/1753"}],"wp:attachment":[{"href":"https:\/\/www.dnagensee.com\/en\/wp-json\/wp\/v2\/media?parent=1752"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dnagensee.com\/en\/wp-json\/wp\/v2\/categories?post=1752"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dnagensee.com\/en\/wp-json\/wp\/v2\/tags?post=1752"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}