A prestigious jury has just awarded DNA Gensee 1st Prize in the « Cosmetic Victories », international competition for innovations that can be used in the perfumery and cosmetic industry.
This competition, supported by the COSMETIC VALLEY-ESSEC Endowment Fund, took place during the « Cosmetic 360 » exhibition on 15th and 16th October 2015 in Paris.
This laboratory offers for safety purposes some genetic analysis starting from the DNA of the plants (their gene pool) to identify the plant species, to check the authenticity and traceability.
Because each plant has a unique genetic signature, DNA analyses and researches offered by DNA Gensee provide valuable information to the manufacturers of ingredients and finished products in order to :
- secure and optimise plant raw material supplies,
- detect adulterations and frauds,
- provide evidence of quality, purity and naturalness to final consumers,
- provide guarantees to legal authorities,
- provide marketing teams with rationale and reinforce the image,
- and a lot more…
DNA Gensee has a rare know-how regarding manufactured products, ingredients and final products where the DNA of the plant has been degraded or is present in trace amounts. A single analysis allows us to identify all the plants present in a given product.
This technique represents a significant progress in the world of analysis and will contribute value to the cosmetic and perfumery industries and to secure the beauty and care products we all use.
This trophy has been designed by Julien Bernard, member of MMB team. MMB is the French leader of up-market models and prototypes. With sobriety and elegance, it highlights the fact that innovation requires a blade of daring. A bulb, the inescapable symbol of the emergence of an idea, is reinventing itself.